The Seneca Lake Wine Trail has named Paul Thomas, a graduate of Cornell University and a long time Finger Lakes resident, as its new executive director. He has been working in the position on an interim basis since the summer when the previous director, Barbara Adams, passed away.
Thomas brings a background in marketing and communications to the wine trail and in the past has served as director of communications for both the Goleta Valley Chamber of Commerce in California and the Corning Area Chamber of Commerce in New York.
He was also the former Assistant Vice President of Product Development of Bonanza.com, based in Dallas, Texas.
"Paul has a terrific 'outside the box' approach that comes to the Trail at a time when creative thinking is necessary," said Ted Marks, President of the Seneca Lake Wine Trail and owner of Atwater Estate Vineyards. "Paul has shown himself to be a shrewd marketer for as long as I've known him. Despite the challenges we face, we are all confident in Paul's ability to help us keep bringing more and more visitors to our wineries and all area businesses."
For more information about the Seneca Lake Wine Trail, visit www.senecalakewine.com.