You have to hand it to Stormhoek, a South African winery -- when it comes to marketing, they certainly march to the beat of their own drummer. Marketing disruption they call it.
Instead of using any of the traditional methods for getting the word out about their wines, they have decided to provide wine for 100 Geek Dinners throughout the United States to introduce them to the U.S. market. These dinners will be hosted by the people behind the best blogs, forums and websites around.
And, as you may have guessed already, I'll be hosting one of these dinners, along with my in laws, at their 18th Century home in Schoharie, NY on May 20.
Take an old house, add some fresh wine (I understand they have Budweiser-esque "drink by" dates on certain whites), throw in a bunch of wine lovers and what do you get?
A Stormhoek Geek Dinner...and a whole lot of fun.
Check back the week after the party for a full round up.