It seems that almost every winery calls itself "family run" even if no one in the family ever touches a vine or steps foot in the winery itself. Paumanok Vineyards on the North Fork of Long Island, on the other hand, actually is run by the Massoud family.
This month at Appellation America, my North Fork Q&A is with Kareem Massoud, Charles and Ursula Massoud's eldest son. After attending business school and working for a private investment firm in Manhattan, the family vineyard called him back to the East End.
Now, he's making the wines alongside his father, Charles, making him Long Island's first second-generation winemaker. What was once a chore for Kareem has become his career.
Read the full interview.