While the story itself isn't all that interesting (I've been talking about Bedell's quality and shift towards more blends for a while now), it is obviously nice to see a North Fork producer on this list.
It also shows just how boutique a region this is. In the overall world of wine, Bedell Cellars is a small producer, but it is definitely not one of Long Island's small producers--in terms of wine production, quality or notoriety.
Certainly, they aren't small when it comes to their PR and marketing. They do a great job getting the word out...and producing quality wines. There are other producers who can market, but their wine disappoints compared to the hype. Bedell brings them both together.