If you've been reading this blog for very long there are a couple things that you know:
- My "day" job is in Internet marketing and it's something I take pretty seriously
- I don't think very much of how most New York wineries leverage the Internet to interact with their existing and potential customers.
I've also mentioned before that the New York State government is offering small grants to help wineries defray the cost of Internet projects.
But where to use that money? Frankly, most of the local agencies (those on the East End of Long Island) are mediocre at Web design and don't provide the kind of customer support that small wineries really need.
Jeff Lefervere (known in the blog world for his work at Good Grape) is working with Inertia Beverage as well these days. And on Inertia's blog today, he writes about the New York grant and how Inertia beverage can help NY wineries with their Internet endeavors.
The ad banner that you see at the right will run here on LENNDEVOURS until the end of May to help get the conversation going.





Check www.twistedoak.com for a current example of Inertia's work. NY wineries may contact me if they'd like...
Posted by: el jefe | May 08, 2007 at 09:20 PM
We used Inertia for our Broadfields and Tasting Room web sites (I think we may actually have been the first NY winery to utilize their services). I loved their business model, and was consistently impressed with their service and delivery. I seriously doubt if we ever would have been able to launch a wine club without the tools they provided.
It looks like they have expanded the scope of their services significantly since then, so I would encourage anyone who has any interest to check them out.
Posted by: Robin Meredith | May 17, 2007 at 09:16 AM