One of the highlights of our lunch at Love Lane Kitchen on Saturday was my first look at Southampton Publick House's new packaging, or at least a look at the new IPA label.
Spencer, one of the assistant brewers at SPH tipped me off a while ago that a change was coming, including new packaging and also the renaming of at least one beer, the beer formerly known as Secret Ale (which is now named for its style, Altbier).
I like the new labels quite a bit. I think they are an upgrade over the old ones.
What about the beer inside the bottle? I really like SPH's beers and this IPA does a nice job of straddling the line between Old World, true IPA character and West Coast, over-the-top-hops style brews.
As an admitted hop head, I could drink this one all day.
I'm glad to see that the new packaging didn't turn you away. Sometimes new packaging can defer consumers from continuing use of a product, whether because of recognition issues or because they believe the product will have changed in a negative way. Working at a packaging company (sunpack.com), I hear about this a lot. It's nice to see a positive review of a product with a new packaging design. Thanks for the post!
Posted by: Kirsten | July 07, 2008 at 10:03 AM