Bedell Cellars has produced a new video and they've actually been smart enough to post it on YouTube. Long Island wines have been slow to embrace new and social media...but there are baby steps being made.
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October 30, 2008
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This is a lot better than some wine vids I've seen recently that are pretty much cheesy beer commercials for wine.
Social Media makes sense for wine marketing because the cachet is in the smallness. Once you start getting a major brand building campaign going, I think that just detracts from people's interest in wanting to buy that wine. But that's me...
Posted by: Taster B | October 30, 2008 at 09:16 PM
wow, that was a well done video. Props to Bedell! They definitely have some money backing them (obviously). Those labels are great, following the Imagery concept of get famous artists to design label concepts is a great idea. Thanks for the link, probably wouldn't have seen it otherwise
Posted by: John Witherspoon | October 31, 2008 at 08:26 AM
Fantastic...it paints a nice picture of the Long Island wine region as well. There is definitely something special here-
Posted by: Nena Thompson | October 31, 2008 at 11:05 AM