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Slowly but surely, Long Island wineries are getting into social media. There still aren't any blogs worth noting, but Juan E. Micieli-Martinez, the winemaker at Martha Clara Vineyards has launched a new YouTube video series, Juan-Maker. It's not the most educational video in the world, but its entertaining.
Juan has already been good for MCV's wines, so anything he can do beyond that is really just a bonus. I'm curious to see where he takes Juan-Maker.
Posted by Lenn Thompson on April 23, 2009 in Long Island Wine | Permalink
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Not real sure that is going to add much to the Martha Clara branding effort. Sometimes these youtube ads seem quirky and/or quaint, other times they seem amateurish. I would say this seems amateurish.
Posted by: steve g | April 23, 2009 at 05:31 PM
Juan was always fun to work with in the cellar -- perhaps he is poking fun at some of the other Wine TV sites like Wine101.TV, WineLibraryTV, and HudsonValleyWine.TV ?
Posted by: John Sperr | April 24, 2009 at 09:01 AM