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May 16, 2010

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first off: definitely no excuses for the misspellings. Especially something as common as "Chardonnay"

Secondly, while I agree that most people probably don't care about vintages, I think if you're running a "wine bar", you should put as much info out there about your showcase product. It's a perception thing: If they put this little time and care into putting the menu together, then how much care is put in the wine storage, the food preparation, etc.

Joe -

I agree, though I should make clear that I think it's unintentional. As in, the owner is sending a bad signal to his customers, but I think it comes from ignorance, not malice. Either way, it's a problem.

They asked me to proof the wine list. :)

As someone who is VERY bad at spelling and grammar and have been known to publish a post that was incoherent, (not my fault, but will take the blame)...that's bad.

I always make sure I have the wine and the producer correct. That is just embarrassing. Spell check does not get all the mistakes. But when you have the bottles in front of you, it's hard not to make such mistakes.

No doubt, and I don't want to come off like a righteous a-hole (I'm sure there are hundreds of misspelling on my blog...in fact, I didn't end my comment- a question- with a question mark, so who am I to criticize? ...and I almost forgot that question mark, too). I agree that the best intentions are in mind, and I don't think someone has to be a wine expert to open a wine bar. But hiring or at least outsourcing some expertise wouldn't be a bad move...

The omission of vintages on wine lists certainly is on of my pet peeves. Vintage obviously does make a difference in terms of my expectation of style and quality are...as well as what I would expect to pay. After sending the server back to the wine bar 3 or 4 times to research a vintage, or ordering bottles only to have an unexpected vintage show up at the table, I tend to just give up.
In comparison to all of the other challenges of running a great restaurant, keeping track of a few wine vintages should not be so difficult.

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