TasteNY is back... but it's a little bit different this time around. When we launched the project over a year ago, it was simply about getting the great beers, wines and spirits made in New York into the hands of bloggers and writers. That's still part of the idea, but we want to get the wines into even more hands and mouths.
With that in mind, we've decided to transform TasteNY into a Twitter-based tasting event, not unlike the ones I've been hosting for Finger Lakes Wine Country this year. But, it's not just about sending samples out to bloggers and getting them to take part in the online tasting. And it's not going to be about tasting 12 or more wines at a time.
Instead, we're going to focus on one producer per event, keep it to three or fewer bottles, and only partner with wineries willing to offer a great discount on a TasteNY pack -- which will help the program expand beyond bloggers getting samples.
Enter Shinn Estate Vineyards, one of the Long Island wineries most adept and enthusiastic about social media and Twitter. They will be our first partner winery as we re-launch TasteNY with three of their wines:
- Shinn Estate Vineyards 2009 "First Fruit" Sauvignon Blanc
- Shinn Estate Vineyards NV Red
- Shinn Estate Vineyards 2007 Nine Barrels Reserve Merlot
We'll be tasting these wines on Wednesday, September 15 at 8 p.m. ET and for a limited time, the folks at Shinn are offering participants 20% off the wines. That's $64.80 for all three!
Buy your TasteNY pack today, get a group of friends together -- preferably over a meal -- and join us.
We plan to move this program from region to region every month or two, so if you're a New York producer interested in being a part of TasteNY in the future, please let us know.