By Lenn Thompson, Executive Editor
Before bloggers and social media-interested winos took their virtual wine tastings to Twitter, there was Wine Blogging Wednesday, the monthly tasting I created back in 2004 (after being inspired by a similarly styled food blog event).
As an online wine community, we worked our way through 69 straight months of themes, hosts and wines. Then, somewhat abruptly, we went on an unannounced hiatus.
Personally, I think the proliferation of winery-, importer-, PR agency-driven (and thus free sample-driven) Twitter-based tasting events pushed WBW interest to the side. People will taste anything if they don't have to pay for it, right?
I say this mostly in jest of course. I've taken part in and even coordinated several Twitter-based tastings and will do so in 2011.
But with the flip of the calendar year, I'd like to encourage bloggers to get back to being just that -- bloggers. WBW is a blog-based event, something meant to be a bit deeper than 140 character and more permanent than an abbreviated tasting note that quickly gets pushed down a Twitter stream.
- Choose a Spanish wine or wines to taste on Wednesday the 16th of February.
- Seek out Spanish wines that you’ve never had before! Get creative! Hunt for unique styles such as a Sherry, Cava, Fondillon or Mistella; an unheard of region like Arribes, Txakoli de Alava or Extremadura; or a unique native grape like Prieto Picudo or Treixadura.
- Write a post about the wine, flushing it out with life and subtle detail, then publish it on Wednesday, February 16th.
- Tweet about it with the tag: #WBW70 thus creating a live tasting by time zone as we go around the globe!
- Finally, send an email to us with a link to your article and include the subject line: “WBW #70 Submission
So what do you say, bloggers? Ready to jump back into the WBW pool and hopefully learn a little along the way?