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June 02, 2011

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The other factor he uses very often is what I call the 'rollercoaster'. So he's not just telling a story. The story goes up and down. And up and down. So when you listen to the story where he's talking about the time he doubted himself, he's going from being super confident and super cool to feeling like he's not really that hot when he sees those photos on the wall. Then he drives home that fear, building it all the time (into a downward spiral). And it loops and yanks you along because you have no clue what's going to happen next. And then up comes the rollercoaster again. Now he comes good on the second show without realising what's happening. But Bill's carefully pulling the audience along with the way in which the story goes up or down. And he's also using very clear visual cues to keep you connected to the story all the time.

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