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March 14, 2012

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I wonder if the "buy local" marketing message will work in the wine market. The idea of eating food that is in-season and hasn't travelled in a truck cross-country makes sense. With wine, I see consumers looking for something special and not readily accessible - something that stands out. I recently had a conversation with someone that stated they couldn't possibly bring a wine from LI to a dinner party - it just wouldn't have the same reputation as something from outside the region would. Local winemakers should focus on what makes their wine distinctive and give their customers a good story to tell about it.

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