"Green" is Not a Logical Prerequisite for Good Wine
By Jason Feulner, Finger Lakes Correspondent
Sometimes, seems like we are in the midst of a green invasion, rather than a green revolution.
The term is used all over the place nowadays and has cropped up in several Finger Lakes stories lately:
- Democrat and Chronicle staff writer Karen Miltner discusses green grape growing here
- In a special report to the Democrat and Chronicle, freelance wine writer Thomas Pellachia outlines the effect of global warming on Finger Lakes vintages (Pellachia is also the author and publisher of the Vinofictions blog).
- The Finger Lakes Weekend Wino has also unearthed this report on Finger Lakes green space from MPNnow's Bryan Roth.
My first attempt to gather some thoughts on this topic came off like an expository essay, which I quickly abandoned with the assumption that there is enough preaching going on in the green movement already. The crux of it, from my perspective, is that like many trends "green" is largely a good thing. But within the discourse there is plenty of bad as well.
The good is easily recognized, of course.
In terms of agriculture, the advent of the motor took farms that were previously run like artificial but efficient ecosystems and allowed for faster, less-expensive work, thereby producing more waste. Better transportation spurred the development and distribution of chemical treatments that could be delivered cheaply, creating a dependency on these methods.
Green, on some level, is the acknowledgment that efficiency has been lost from the system, and that farms of any kind can benefit from careful planning and a dedication to allowing the natural systems and by-products to work with one another to keep the farm clean, sound, efficient and sustainable. It just makes sense, doesn't it?
The bad part of green is a little more complex, but is also obvious to many observers. Those who espouse "green" the loudest run the risk of hypocrisy since the reality of what is possible with current technologies and market demands is never quite up to speed with the rhetoric.
In the wine industry, the wineries that have embraced "green" and market it like crazy sometimes seem to lose sight of their main purpose--creating the best wine possible. What if the best wine from a given year requires both conventional and green techniques? Those who want to buy wine based solely on whether it is green or not are not buying wine, but a concept that is emotionally satisfying. That is their right, but they are in the minority.
I am far more impressed with winery operations that go green because it makes sense but promote it as a secondary consideration. Green is not a logical prerequisite for good wine. A sense of modesty about green indicates an acknowledgment of the challenges inherent in such a venture. Over-marketing of the term is simply tiring and serves to dilute the meaning of such a commitment.
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