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July 28, 2008


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Most of the "cute name" wines are pretty bad, but the names can be fun. My introduction to Menage A Trois was in a Freshmarket grocery store. I was perusing the wine when a rather attractive woman held up a bottle, label toward me, and said "my husband and I reeaaally like this one. What do you think?"


Listen, you should just be thankful someone is opening a winery instead of building a row of houses on a cul de sac, or some other such stupid thing like we face here in the Hudson Valley. Every summer i drive or walk by wonderful parcels of land which i can only dream of working, and every summer more and more dissapear as cheap housing or strip malls with box stores ... sigh. Just be hopeful this guy goes out of business and some young local can come in, change the name, and use the infrastructure.

Ha! You're actually a little offended by the name, aren't you!

Rowland, the same strain on available land in the Finger Lakes is not as much of an issue. In theory, there is room for many, many new wineries. Therefore, this particular winery is doing no favors for conservation.

Nan, I am not a prude. I tried to carefully construct an argument as to why I think the name is out-of-place in this context.

No, you're not a prude. Never said you were. Just teasing you a little!

You have to admit, Pompous Ass does spark new ideas. Next, there will be a full-out shouting match in the industry with yet new wineries: Dumbass, Useless Hussy, Skanky Ho, Bloviation, Combat Boot, Cheap Bastard, Royal Flush, Strip Mall, Smartass ...

We've got a Golden Beaver. Do you?


At first I thought it was a personal question, and then I followed your link to the Golden Beaver link. They claim to make fine wines with a fun name. Are the wines indeed fine, or is it just a marketing gimmick? I'm curious how your silly-named winery has added or detracted from the BC wine scene (of which I know little about, admittedly).

Well, Jason, some folks think it's a lot of fun! And some folks think it's debilitating.
I think it might be appropriate as a second or third tier label but not as the name for your entire operation. Since I'm some kind of small god, people really ought to listen when I bark. :)

Golden Beaver, now who feels like a prude (me).

I like the way you panned to the grapes. I'll have to remember that. I don't like it, but I'll use it if things ever get out of hand on my blog.

I mean really. Grape pix? Come ON!

One thing is for sure is that the Pompous Ass Winery is turning into one of the most talked about and anticipated (not necesssarily eagerly) wineries to open up in a while. With zero advertising as of yet this winery is burning up the grapevine and the owners are loving it for sure. With only a name and a logo we can only speculate on the quality of the product. There is lots of prejudgement and I sense some fear that this winery will not be "premium enough" for such pompous asses shall we say. Catchy gimmick names with a bit of rebellion thrown in. 3 Brothers Winery had a similar reaction when they opened and with wines named Backseat Bounce and 69 ways to Heaven you can see why. But they have branded and marketed themselves in a very smart way and have created a destination theme park of sorts. Lets take Hazlitt and their Red Cat made from the noble Catawba grape. This is the #1 selling NY state wine because it is sweet and it is marketed as the perfect hot tub wine with a catchy jingle that goes "Red Cat Red, Cat it's an aphrodisiac. Red Cat, Red Cat it will get you in the sack." Surely not an intellectual wine to be enjoyed in the library while reading passages from Robert Parker's bio. My wife feels that Pompous Ass is not a very professional sounding name and I see her point, yet there are many not so professional tasters that cruise the wine trails. The top wineries that make the world class wines will still get the attention of the industry media and connoisseur tasters. The not so "professional" wineries will probably not submit wines for approval of the Spectator or Wine and Spirits and maybe that is the point.

I agree with Jason's take. I think it's a step in the wrong direction as the many of the Finger Lakes wineries are improving their quality and trying to compete at world-class levels. I think it would have been fine leaving it as a "second-label", which would allow the ebb and flows of demand trends to warrant the usage. It will be a novelty to have your picture in front of the winery sign, or give a bottle to your wine-geek friends, but the brand will not withstand the test of time.

Luke, the force is with you.

BTW, Darth Vader is really your father. It's going to be a real shocker when he tells you. Watch out for your hand!

Hats off to the owners of Pompous Ass Winery. Not only are you creating a flavorful taste, but by reading the past posts, your also creating discussion amongst many around the table. Although positive marketing is good, Negative is better, driving more interests, therefore creating value to the bottle and the company. Personally, the name caught my attention to taste. The flavor raised my brow and mostly, my friends asked where they can get a bottle. I applaud this company as they stand above their local competition, and hats off to the brown bag research.

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